The cell phone number list online advertising and digital marketing industries have seen dozens cell phone number list of exciting developments this year, but 2017 has also brought new challenges to overcome, including the tense political and economic environment in which many small businesses are now struggling to survive. As is customary here at WordStream, it's time to revisit the most popular WordStream blog content of 2017. Many of our most popular stories reflect the cell phone number list ongoing tensions experienced by many digital marketers this year and highlight highlights how quickly some companies move (and how badly they break things). Our most cell phone number list popular publication of 2017 from a country mile, this original data revealing Facebook advertising performance benchmarks was a huge hit with WordStream readers. Covering a range cell phone number list of common metrics, including average cost-per-click, cost-per-action, conversion rates, and click-through rates, this data shows just how strong the competition is across 18 industry verticals, giving readers an invaluable insight into the cell phone number list current state of advertising on the world's largest social media platform. While original research data like this is always popular with our readers, it's no surprise that it's our most cell phone number list popular post of 2017. The cell phone number list of businesses advertising on Facebook continues to grow quickly, and while Facebook remains a cost-effective way to reach new audiences and expand your reach, the competition has never been fiercer. Combined with ongoing concerns about Facebook's influence on the cell phone number list broader online advertising landscape and on online advertising business models in general, many small businesses and digital marketers have been forced to re-evaluate their current strategies, which makes this data invaluable.